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Resume

A summary of my experience in digital communications, multimedia storytelling, and social media strategy.

Experience

Digital Content & Web Specialist

PrimeTime Sports & Entertainment | August 2025 - Present

  • Coordinate the development and delivery of digital content across web and social platforms, ensuring consistency, accuracy, and alignment with brand standards

  • Collaborate with cross-functional stakeholders to gather, refine, and integrate content for a new website, contributing to content structure, organization, and user experience

  • Support website development through content integration, layout coordination, and usability improvements

  • Produce and edit multimedia content (video, photography) to support digital communications and marketing initiatives

  • Ensure digital content is clear, user-focused, and optimized for web and social platforms

Social Media Marketing & Communications Specialist

University of Lethbridge | September 2023 - July 2025

  • Led digital communications initiatives across multiple departments, coordinating content delivery and aligning messaging with institutional objectives

  • Managed and optimized digital content across social and web platforms, ensuring consistency, accessibility, and alignment with audience needs

  • Developed and executed multi-channel communications campaigns supporting student services, campus events, and retail initiatives

  • Collaborated with internal stakeholders to gather and deliver clear, accurate, and user-focused content across digital channels

  • Maintained and updated website content using Drupal CMS, ensuring accuracy and alignment with usability and accessibility best practices

  • Wrote and edited digital content across platforms, maintaining clarity, consistency, and brand standards

  • Monitored performance metrics to inform content improvements and optimize digital communications

Social Media Coordinator

University of Lethbridge | July 2022 - September 2023

  • Coordinated day-to-day digital communications across multiple departments

  • Created digital content, including graphics, short-form video, and photography

  • Maintained website content using Drupal CMS

  • Supported campaign planning and execution while contributing to audience engagement strategies across platforms

  • Coordinated promotion of campus events and initiatives

Photo Processing Technician (Real Estate Photography & 3D Tours)

List Simple | February 2021 - August 2024

  • Edited high-volume real estate photography and virtual tours

  • Delivered consistent, high-quality visual content under tight deadlines

  • Collaborated with remote teams to maintain production standards

Video Editor & Graphic Designer

PrimeTime Sports and Entertainment | September 2011 - June 2022

  • Produced promotional video and graphic content for marketing campaigns and large-scale events for Canada’s largest Sports Management Conference

  • Contributed to social media content and visual assets supporting brand visibility and audience engagement

  • Designed social media graphics and conference materials

  • Supported brand visibility and audience engagement through digital content

Photo Editor

Edge Imaging | September 2018 - December 2019

  • Edited and color-corrected high-volume portrait photography using Adobe Photoshop and Lightroom

  • Maintained production efficiency while meeting strict visual and quality standards

  • Contributed to the delivery of photography services for thousands of students across Canada

Co-Director of Media

Toronto Metropolitan Theatre Company (formerly Ryerson Musical Theatre Company | May 2016 - May 2018

  • Led digital media strategy and content creation for student musical theatre productions

  • Captured and produced photo/video content across rehearsals and performances

  • Developed promotional campaigns supporting audience engagement and ticket awareness

  • Collaborated with directors, cast, and production teams on storytelling and messaging

  • Coordinated and edited multi-camera recordings for archival and promotional use

Skills

Digital Communications Strategy
Social Media Strategy & Campaigns
Content Creation & Copywriting
Multimedia Storytelling
Video Production & Editing
Photography & Retouching
Graphic Design
Audience Engagement & Analytics

Tools

Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom)
Canva
Meta Business Suite
TikTok & Instagram Native Tools
Google Analytics
Mailchimp
Drupal
CapCut / Short-form Editing Tools

Education

RTA: Media Production - Bachelor of Arts

Toronto Metropolitan University (Formerly Ryerson University) | June 2018

Minors: Film Studies and Marketing

  • TARA Award Recipient - Best First-Year Multi-Camera Production

Certification

Meta Social Media Marketing Professional Certificate

Meta | Issued 2022

Mastering Architecture and Real Estate Photography

Udemy | Professional Development

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