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Resume

A summary of my experience in digital communications, multimedia storytelling, and social media strategy.

Experience

Digital Content & Web Specialist

PrimeTime Sports & Entertainment | August 2025 - Present

  • Produce video, photography, and digital content to drive brand visibility and audience engagement across social and marketing platforms for Canada’s largest Sports Management Conference 

  • Edit photo and video content for high-performing, platform-optimized distribution

  • Collaborate with stakeholders to create engaging, platform-specific content

  • Collaborate on the development of a new website, to be launched, contributing to page design, content integration, and user experience enhancements

Social Media Marketing Manager

University of Lethbridge | September 2023 - July 2025

  • Led social media and digital communications strategy across multiple Ancillary Services departments, managing content on Instagram, TikTok, Facebook, and X

  • Planned and executed digital campaigns promoting campus housing, events, and retail initiatives

  • Produced multimedia content including video, photography, and graphics using Adobe Creative Suite and Canva

  • Monitored analytics and generated performance reports to guide content strategy and improve audience engagement

  • Collaborated with campus partners to align messaging and support broader institutional communications initiatives

Social Media Coordinator

University of Lethbridge | July 2022 - September 2023

  • Managed day-to-day social media communications across multiple departments

  • Created digital content including graphics, short-form video, and written copy

  • Maintained website content and supported digital communications through Drupal

  • Assisted with campaign execution and audience engagement initiatives

Photo Processing Technician (Real Estate Photography & 3D Tours)

List Simple | February 2021 - August 2024

  • Edited and processed high-volume real estate photography and virtual tours for digital property listings

  • Delivered consistent, high-quality visual content under tight production timelines

  • Collaborated with remote teams to troubleshoot technical issues and maintain production standards

Video Editor & Graphic Designer

PrimeTime Sports and Entertainment | September 2011 - June 2022

  • Produced promotional videos and digital graphics for marketing and event campaigns

  • Designed visual assets including social media content and branded materials

  • Supported digital communications and content production for audience engagement

Photo Editor

Edge Imaging | September 2018 - December 2019

  • Edited and color-corrected high-volume portrait photography using Adobe Photoshop and Lightroom

  • Maintained production efficiency while meeting strict visual and quality standards

  • Contributed to the delivery of photography services for thousands of students across Canada

Co-Director of Media

Toronto Metropolitan Theatre Company (formerly Ryerson Musical Theatre Company | May 2016 - May 2018

  • Led digital media strategy and content creation for student musical theatre productions

  • Captured and produced photo/video content across rehearsals and performances

  • Developed promotional campaigns supporting audience engagement and ticket awareness

  • Collaborated with directors, cast, and production teams on storytelling and messaging

  • Coordinated and edited multi-camera recordings for archival and promotional use

Skills

Digital Communications Strategy
Social Media Strategy & Campaigns
Content Creation & Copywriting
Multimedia Storytelling
Video Production & Editing
Photography & Retouching
Graphic Design
Audience Engagement & Analytics

Tools

Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom)
Canva
Meta Business Suite
TikTok & Instagram Native Tools
Google Analytics
Mailchimp
Drupal
CapCut / Short-form Editing Tools

Education

RTA: Media Production - Bachelor of Arts

Toronto Metropolitan University (Formerly Ryerson University) | June 2018

Minors: Film Studies and Marketing

  • TARA Award Recipient - Best First-Year Multi-Camera Production

Certification

Meta Social Media Marketing Professional Certificate

Meta | Issued 2022

Mastering Architecture and Real Estate Photography

Udemy | Professional Development

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