About
I’m a digital communications professional specializing in social media strategy, multimedia storytelling, and digital content across institutional and live event environments. My work focuses on creating content that helps organizations connect with their audiences in clear, engaging, and meaningful ways.
An appreciation for vintage cameras and media history, reflected in my growing camera collection, informs my approach to visual storytelling.
Professional Background
I have led social media and digital marketing initiatives within a university setting, developing campaigns across platforms including Instagram, TikTok, and web. My work has supported student services, campus events, and retail initiatives, while building strong and engaged digital communities.
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With a background in RTA: Media Production from Toronto Metropolitan University, I bring a balance of strategic thinking and creative execution. I’m particularly interested in translating live and in-person experiences into compelling digital content, while also developing campaigns that support broader communications and marketing goals.
Capturing live performances and the landscapes around them, turning moments into engaging digital stories.
Skills
Digital Communications Strategy
Social Media Strategy & Campaigns
Content Creation & Copywriting
Multimedia Storytelling
Video Production & Editing
Photography & Retouching
Graphic Design
Audience Engagement & Analytics
Tools
Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom)
Canva
Meta Business Suite
TikTok & Instagram Native Tools
Google Analytics
Mailchimp
Drupal
CapCut / Short-form Editing Tools
My work sits at the intersection of strategy and creativity. I enjoy developing digital campaigns that combine clear messaging, thoughtful design, and multimedia storytelling to help organizations communicate more effectively.
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Whether promoting events, services, or digital initiatives, I focus on creating content that is engaging, accessible, and aligned with broader communications goals.
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Outside of my professional work, I’m passionate about musical theatre, travel, and history. I also enjoy thrifting, vintage shops, and antiquing, and have built a growing collection of antique cameras. I’m particularly interested in media history and how storytelling across film, television, and digital platforms shapes the way audiences connect with culture and institutions.
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I’m always interested in opportunities to collaborate on digital storytelling and communications projects.